Eyetracking Study Reveals What People Actually Look At When Shopping Online


When you pull up a website, what’s the first thing you look at? The stock photo model splashed across the page? The large company logo at the top? The search bar?

EyeQuant, a German artificial intelligence software company that offers predictive eye-tracking for websites, is in the business of figuring out exactly what people will look at when the page loads. Results from the company’s most recent study suggests that some of the conventional wisdom in web design, like that our attention is drawn to faces, might not always be correct.

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